ALEXANDER HIAM is the author of more than 20 popular books on business, including Marketing For Dummies^® and Marketing Kit For Dummies^®. A lecturer at the business school at the University of Massachusetts, Amherst, he has consulted with many Fortune 500 firms and large U.S. government agencies. Learn more at www.alexhiam.com or visit www.supportforinnovation.com for more creativity tips.