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MARKETING 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit (0470598824) cover image

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
ISBN: 978-0-470-59882-5
Hardcover
208 pages
May 2010
List Price: US $24.95
Government Price: US $14.28
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