Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Jim Sterne produced the world's first “Marketing on the Internet” seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. 

Sterne focuses his 25 years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne is the Founder and Master of Ceremonies at the eMetrics Marketing Optimization Summits. He is also the Founding President and current Chairman of the Web Analytics Association.