Jeffrey Hollender is the co-founder, Executive Chairman and Chief Inspired Protagonist of Seventh Generation Inc. His blog, Inspired Protagonist, is a closely-followed resource spotlighting socially responsible business practices on the global stage. He has led Seventh Generation from its humble beginnings to its current position as the nation's fastest growing brand of natural home and personal-care products. As a leading authority on issues related to green consumerism, he frequently addresses social and environmental responsibility issues at national and international venues. He co-founded and was a director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development. He serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World, Vermont Businesses for Social Responsibility, the Environmental Health Fund, Verite, and Alloy Inc. He’s also helping to build the American Sustainable Business Council, a national coalition of over 150,000 executives and entrepreneurs who are working to create a more equitable and sustainable economy. 

Bill Breen is Seventh Generation's editorial director and the co-author, with Gary Hamel, of The Future of Management, which was selected by Amazon.com as the best business book of 2007. He was the founding senior editor on the original team that launched Fast Company, where he led the launch of its special issue on design and wrote some of the magazine’s most talked about articles on leadership, competition, innovation, and risk. He speaks to business audiences throughout the country and has appeared on CNN, Fox, CBS Radio, National Public Radio, and other media outlets.