The Little Book of Main Street Money

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The Latest Entry in Wiley’s Little Book Big Profit Series…

The Little Book of Main Street Money

21 Simple Truths That Help Real People Make Real Money

By Jonathan Clements

“Investing, as it is said, is simple but it is not easy.  Jonathan Clements’s fine new Little Book underscores the priceless (and price-less) value of simplicity.”

John C. Bogle, founder of Vanguard

“Nobody, and I mean nobody, can make the world of investing as easy to understand as Jonathan Clements can.  In this wonderful book, he teaches Main Street how to beat Wall Street at its own game – and how to have fun along the way.  This book does not stop at merely making you richer and smarter; it will even help you lead a better life.”

Jason Zweig, author of Your Money and Your Brain

Want to make sure your household finances are never again rocked by plunging stock prices, job layoffs, crippling credit-card debt, tumbling home values and back-breaking mortgage payments?  It’s time to give up on wishful thinking and get back to financial basics, argues Jonathan Clements, the former personal-finance columnist for The Wall Street Journal and now Director of Financial Guidance for myFi, a unit of Citicorp, in his new book, THE LITTLE BOOK OF MAIN STREET MONEY:  21 Simple Truths That Help Real People Make Real Money (Wiley; June 2009; $19.95; Hardcover).

You can’t stop home prices from falling, share prices from sliding or your company from laying off employees.  But you can improve your odds of surviving and thriving in today’s turbulent economy.  How?  By spending wisely, saving regularly, keeping debts low, avoiding big investment bets and ensuring your family is protected against life’s misfortunes.  None of this is that complicated, argues Clements. But often, we’re held back by foolish financial thinking and our own behavioral mistakes. What to do?  If we can overcome these errors, we can better manage our money—and, maybe more important, lead a far happier financial life.

In his new book, Clements shows readers how to do just that, offering 21 clear-cut financial truths in the same pithy, feisty style that marked his Wall Street Journal columns. Collectively, the 21 truths show you how to think about your entire financial life – not just stocks and bonds, but your house, your debts, your financial promises to your children, and so much more.  Some chapter titles include:

n      We can’t have it all. And that means we need to make tough financial choices.

n      Money can buy happiness – if we spend it carefully.

n      No investment is risk free.  It’s a dangerous world, even for those hiding out in savings accounts.

n      Our homes are a fine investment that won’t appreciate much.  They’re money pits – with impressive dividends.

n      Saving taxes can cost us dearly…but retirement accounts are the big exception.

While the politicians try to repair the national economy, each of us needs to do our part—by taking control of our personal economy and taking the steps needed to feel truly financially secure.  Following the advice presented in THE LITTLE BOOK OF MAIN STREET MONEY is a smart place to start.

The Little Book of Main Street Money

21 Simple Truths That Help Real People Make Real Money

By Jonathan Clements

Wiley; June 2009; $19.95; Hardcover

ISBN:  9780470473238

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