AWESOMELY SIMPLE: Essential Business Strategies for Turning Ideas Into Action

 John Spence provides six fundamental strategies essential for success in business: 

1. Vivid Vision – Creating a vivid vision is an imperative step for every company. A vivid vision is an exciting, inspiring and realistic image of what the company wants to accomplish; it gives everyone involved a clear understanding of why the company exists and what each person is working to achieve.  

2. Best People – Business success depends on hiring – and keeping – talented employees. As competition continues to increase across every industry, it has become more essential than ever to build a strong foundation focused on continuous innovation and superior customer service, which can only be delivered by highly talented people. 

3. Robust Communication – Communication is complex, regardless of whether you’re in a company with five or 20,000 employees. However, for a business to be successful, honest, open and courageous communication is essential, both on an organizational and an interpersonal level. 

4. Sense of Urgency – Success depends on speed. From your ability to deliver what your customers want the second they want it, to making sure your new product hits the market before your competitors, business survival depends on your ability to make things happen now.

5. Disciplined Execution – While success depends on speed, success also depends on  flawless, innovative and effective execution. Your employees must understand the need to work quickly and the importance of using tools, systems and processes that allow them to do just that and still produce excellent results. 

6. Extreme Customer Focus – Competitors can copy your products, imitate your offerings, gain access to your distribution channels and match or beat your prices – the only competitive differentiator left is to create a company with extreme customer focus, provided by your highly talented employees. While many companies still don’t understand its importance, providing excellent customer service is the foundation of building a successful company.

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