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The Scientific American Day in the Life of Your Brain: A 24 hour Journal of What's Happening in Your Brain as you Sleep, Dream, Wake Up, Eat, Work, Play, Fight, Love, Worry, Compete, Hope, Make Important Decisions, Age and Change (0470376236) cover image

The Scientific American Day in the Life of Your Brain: A 24 hour Journal of What's Happening in Your Brain as you Sleep, Dream, Wake Up, Eat, Work, Play, Fight, Love, Worry, Compete, Hope, Make Important Decisions, Age and Change

ISBN: 978-0-470-37623-2
Hardcover
264 pages
August 2009, Jossey-Bass
List Price: US $25.95
Government Price: US $13.23
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August 27, 2009

THE SCIENTIFIC AMERICAN DAY IN THE LIFE OF YOUR BRAIN: A 24-Hour Journal of What's Happening in Your Brain...

What’s your brain doing right now? Today’s cutting edge research and remarkable new imaging techniques are providing some of the answers to this and many more age-old questions about your brain at work and at play. By unpacking what’s happening in your brain as your daily thoughts, feelings, and actions occur, an accessible and entertaining new brain book highlights the incredible complexity and flexibility of your body’s most important organ.

Covering an expansive range of topics – from Anxiety, Desire, Anger, Hunger, Memory, Pain, Creativity, Fear, Sex, Sleep, and Dreams – THE SCIENTIFIC AMERICAN DAY IN THE LIFE OF YOUR BRAIN (Jossey-Bass, a Wiley Imprint; September 2009; $25.95 / Cloth; ISBN: 978-0-470-37623-2) is a fast-paced, hour-by-hour journal of your brain’s activity that helps you understand why you do --what you do -- when you do --- and what to do about it. 

This behind the scenes look at your brain explains the answers to some of your most profound and frivolous questions such as:

- Why am I so cranky in the morning? How do I suddenly know where I put my keys? How effective is multitasking? - When do I make the best decisions? What can I do to change my appetite? Why do I get so bored after lunch?
- Can I help my brain stay young? Can I free my brain from irrational fears? What time of day my kids are most likely to get into trouble?

- Can my brain really be addicted to grief, sex, shopping, and television? Is my brain born to rock ‘n roll? 

- Does the penis have a brain of its own? Do women have better orgasms when they’re in love?

- Am I hard-wired to believe in God? How much sleep do I actually need? Can I edit my dreams? Can I reset my internal clocks?

- And does my brain ever take a break?

Weaving together cutting-edge scientific research from Scientific American and Scientific American Mind, author and veteran science journalist Judith Horstman showcases the latest discoveries, facts, and figures from the fields of neuropsychology and brain science in what author Daniel Goleman calls “a breezy, fact-filled and eye-opening journey through the neural machinery that navigates us through every moment.”