New Book by Boris Collardi, Julius Baer Group’s CEO, Offers Insights Into What Makes Private Banking Successful

Banks worldwide now face the challenges imposed by the new regulatory regimes. Changes within the banking industry are affecting how the business adapts. Should a private bank act with uncertainty? Or wait for the dust to settle and risk losing out on key opportunities that accompany these changes?

In his new book, Private Banking: Building a Culture of Excellence (Wiley; August 2012; ISBN: 978-0-470-82437-5; available in hardcover and e-book formats), Borris Collardi offers global views from a top industry executive's perspective.

Private Banking: Building a Culture of Excellence provides a comprehensive overview of the key elements that play a critical role in shaping the culture of wealth management, illustrating how they may be aligned to serve a single objective: achieving excellence by keeping the client at the center of focus for all activities.

Readers will discover a structured approach to delivering a true client experience to get ahead in the exciting industry of Private Banking. Some of the highlights include:

• Finding the right organization and operational strategy
• Why branding matters?
• Delivering a superior client experience
• Understanding service excellence
• Beyond products—Offering tailored solutions
• Defining and growing leadership and culture

Private Banking: Building a Culture of Excellence is a recommended reading for anyone interested in joining a private banking institution and would like to better understand the process of wealth management.

The collection of ideas and suggestions represented in this book will attempt to answer the most pressing questions regarding what makes private banking so successful.

Hardcover and e-book available now
Visit www.wiley.com/buy/9780470824375 for links to purchase online.