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Developing and managing brands for the fast-growing Muslim market

Islamic Branding and Marketing: Creating A Global Islamic Business (0470825391) cover image

Islamic Branding and Marketing: Creating A Global Islamic Business

ISBN: 978-0-470-82539-6
Hardcover
256 pages
June 2011
List Price: US $50.00
Government Price: US $32.00
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Dr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach.

He is an Associate Fellow at Saïd Business School, Executive Education Centre, and at Green Templeton College, University of Oxford as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University. As part of his work at Oxford University, Dr. Temporal directs a research and education project on Islamic branding and marketing.

He is a frequent contributor to the global media and has published numerous bestselling books, including Advanced Brand Management, Branding in Asia, Asia’s Star Brands, Romancing the Customer, and The Branding of MTV.